MAtA Award: Jackass

In the eyes of many, MTV's Jackass may amount to little more than a bunch of irresponisble youths pulling stupid pranks and stunts, yet it often expresses culture-jamming and individual freedom at its most pure. The motives of the members of Jackass are simple and honest: they are doing stupid things because they feel like it, and because they can. They are not kept down by the weight of judging eyes upon them--in fact, they get off on the disapproval of others, because it reaffirms that they are pushing the boundaries of personal exploration.

So here's to you Johnny Knoxville and your merry band of crazy daredevils! Your shameless exhibitionism has made the world a better place by encouraging others to question what they do for entertainment and what it means to exercise one's personal freedoms. For better or for worse, you deserve to be hailed as "More Adbusters than Adbusters."